MEMBER NEWS: Red Wing strengthens leadership team with sales promotion

June 22, 2021
MEMBER NEWS: Red Wing strengthens leadership team with sales promotion

A leading PPE brand, Red Wing Shoes, is delighted to announce Kenny Robertson as the Regional Industrial Director for its UK division, headquartered in Altens Industrial Estate, Aberdeen.

Starting off in the banks of the Mississippi in 1905, Red Wing Shoes now distributes its safety footwear, workwear, eyewear and gloves to over 110 countries worldwide. The Aberdeen HQ, working in partnership with its Norway counterpart, creates a full-service office and distribution centre and a hub for all European distribution.

Managing Director at Red Wing UK, Jon Bodicoat said: “An increased demand for multi-point, global contracts, has grown our footprint across Europe year-on-year, with operations spanning across Benelux, Italy, Romania and Poland to name but a few. Our offering has evolved organically with many purchasing teams asking for contracts to be managed from our Aberdeen HQ and serviced across Europe, either directly or through distribution partners – allowing them to significantly streamline their points of contact with suppliers and create consistencies in product frameworks.

“Kenny has been a key driver in growing our North-Sea operations. This promotion is both a recognition of his contribution to-date as well as a strategic appointment to grow our UK business to cross all energy verticals. With almost 10 years-experience with our Aberdeen customer base under his belt, cumulating to an impressive 28 years industry experience, Kenny is ideally placed to lead our team to leverage the strength of our vertical integration and global distribution network to deliver the high level of customer experience, synonymous with the Red Wing brand.”

With experience in the full PPE process from design, manufacture, sales and distribution, Kenny, an active BSIF safe accredited member, will have a huge focus on growing market share. Kenny said: “This promotion and responsibility change gives me more scope to coach and develop our team to realise our full potential, applying my experience to ensure that at every stage of the journey our customers’ needs are exceeded. It also allows me to create more solidarity in the supply chain and enhance working relationships with external brands that bolster our head-to-toe offering. The last few years has been a year of collaboration and continuous personal development for us. We are excited to build on this.”

In this role, Kenny will manage a 3 strong sales team based in Aberdeen, including Karen Steel who after 6 years of experience in the Customer Experience team recently transitioned over to the sales team, taking on the role of Energy Account Specialist.

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AREG is the original energy transition organisation, working on behalf of members to empower the energy supply chain and champion its expertise. Please get in touch if you have any questions or would like to find out more about membership.

AREG has played an important role in the growth of Scotland’s renewable energy sector, engaging the supply chain and developing the European Offshore Wind Deployment Centre. However, we are only at the very beginning of the transition that AREG was established to both lead and support so there are still opportunities for companies to get into the constantly evolving renewables supply chain. We look forward to continuing our work together as renewables builds on its place as Scotland’s main source of power, and as we seek to deliver real change in the crucial areas of heat and transport.

Scottish Renewables

Aberdeen & Grampian Chamber of Commerce has worked closely with AREG since its formation. The recent progress in the developments of offshore wind projects by Equinor and Vattenfall are as a result of the work of the group over many years. The north-east is known as the oil and gas capital of Europe. At the Chamber, we believe the region must evolve its position to being recognised as the energy capital. Whilst hydrocarbons will continue to be essential in driving our economy for years to come, the generation of renewable resources will play an increasingly important role in providing cost-effective power, innovative development and economic growth.

Aberdeen & Grampian Chamber of Commerce

The enthusiasm and dedication of the early group that would become AREG was fundamental in us choosing to launch All-Energy in Aberdeen. The first tiny show was held in 2001, and AREG’s Chairman at the time, Jeremy Cresswell, played such an active role that I often describe him in terms such as All-Energy’s ‘midwife’. All-Energy is now the UK’s largest renewable and low carbon energy exhibition and conference in terms of number of attendees, space booked, and number of exhibiting companies. As AREG became firmly established, their presence and support for the event grew spectacularly over the years. We thank them most sincerely for their invaluable input.


Vattenfall has forged a strong working relationship with AREG through the development of the European Offshore Wind Deployment Centre. AREG has worked tirelessly on behalf of the North East and it can take enormous credit for the growth of sustainable energy in the region and the path it has cleared for the region to capture further investment.


Aberdeen City and Shire is emerging as a key location for renewables by successfully transferring its world-class oil and gas expertise into the sector and AREG has done much to advance this through a broad range of initiatives. It has acted as a catalyst in driving further investment in the local economy by engaging with companies, Government, public bodies and existing projects and we have been pleased to support their efforts. Scottish Enterprise will continue to engage with AREG as we increase Scotland’s use of renewable energy.

Scottish Enterprise