MEMBER NEWS: ICR Integrity announces new Head of Marketing and Communications

February 15, 2023
MEMBER NEWS: ICR Integrity announces new Head of Marketing and Communications

ICR Integrity (ICR), the technology-enabled provider of specialist maintenance, inspection and integrity solutions, has announced the appointment of Gemma Neal as Head of Marketing and Communications.

In Gemma’s new role, she will implement a comprehensive group-wide global strategy to support ICR globally while also driving its initiatives in the energy transition.

Holding over 18 years of strategic marketing and communications experience, Gemma has worked across multiple sectors including, renewable energy, oil and gas, marine, hospitality, education, and media. Latterly Head of Marketing at Vysus Group, she led the global rebranding from Lloyd’s Register Energy and worked across the business to support international business streams.

Gemma’s multi-industry experience fits the company’s growth aspirations in core markets including green energy, oil and gas, defence, nuclear, process industries, power, utilities and infrastructure.

Commenting on her appointment, Gemma said: “I’m delighted to join ICR at this pivotal time for the company’s growth. The delivery of engaging marketing and corporate communications has never been so important and will contribute greatly to the value of the business. I am excited to be part of further successes for the company in 2023.”

With over 30 years of experience in providing innovative solutions for a range of industries worldwide, ICR offers clients world-class repair and integrity solutions providing carbon efficiencies and greater asset uptime and reliability, while saving time and cost compared to traditional repair methods.

Alan McQuade, Group Managing Director, added: “I’m delighted to welcome Gemma to ICR. Her many years of knowledge and experience will help shape the ICR brand and extend our foothold into new markets and locations around the world. She has exactly the right approach and drive required to aid our overarching ambitions and shape the wider marketing strategy of the group.

The company operates in global locations including Europe, MENA, Australia, ASEAN and North America.

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AREG is the original energy transition organisation, working on behalf of members to empower the energy supply chain and champion its expertise. Please get in touch if you have any questions or would like to find out more about membership.

AREG has played an important role in the growth of Scotland’s renewable energy sector, engaging the supply chain and developing the European Offshore Wind Deployment Centre. However, we are only at the very beginning of the transition that AREG was established to both lead and support so there are still opportunities for companies to get into the constantly evolving renewables supply chain. We look forward to continuing our work together as renewables builds on its place as Scotland’s main source of power, and as we seek to deliver real change in the crucial areas of heat and transport.

Scottish Renewables

Aberdeen & Grampian Chamber of Commerce has worked closely with AREG since its formation. The recent progress in the developments of offshore wind projects by Equinor and Vattenfall are as a result of the work of the group over many years. The north-east is known as the oil and gas capital of Europe. At the Chamber, we believe the region must evolve its position to being recognised as the energy capital. Whilst hydrocarbons will continue to be essential in driving our economy for years to come, the generation of renewable resources will play an increasingly important role in providing cost-effective power, innovative development and economic growth.

Aberdeen & Grampian Chamber of Commerce

The enthusiasm and dedication of the early group that would become AREG was fundamental in us choosing to launch All-Energy in Aberdeen. The first tiny show was held in 2001, and AREG’s Chairman at the time, Jeremy Cresswell, played such an active role that I often describe him in terms such as All-Energy’s ‘midwife’. All-Energy is now the UK’s largest renewable and low carbon energy exhibition and conference in terms of number of attendees, space booked, and number of exhibiting companies. As AREG became firmly established, their presence and support for the event grew spectacularly over the years. We thank them most sincerely for their invaluable input.


Vattenfall has forged a strong working relationship with AREG through the development of the European Offshore Wind Deployment Centre. AREG has worked tirelessly on behalf of the North East and it can take enormous credit for the growth of sustainable energy in the region and the path it has cleared for the region to capture further investment.


Aberdeen City and Shire is emerging as a key location for renewables by successfully transferring its world-class oil and gas expertise into the sector and AREG has done much to advance this through a broad range of initiatives. It has acted as a catalyst in driving further investment in the local economy by engaging with companies, Government, public bodies and existing projects and we have been pleased to support their efforts. Scottish Enterprise will continue to engage with AREG as we increase Scotland’s use of renewable energy.

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