MEMBER NEWS: BIG wins set the tone for Scotland’s top communications agency

March 6, 2023
MEMBER NEWS: BIG wins set the tone for Scotland’s top communications agency

It has been a strong start to 2023 for Scotland’s largest communications agency, BIG Partnership, as it reveals a raft of new client wins and expands its team to meet demand.

BIG’s Aberdeen office has secured over £350,000 of new contracts spanning energy clients such as ONYX Insight, Ping UK, the Salamander floating wind project and energy research consultancy Wood Mackenzie as well as corporate and consumer wins with Optometry Scotland and new projects for city centre BID Aberdeen Inspired.

Thanks to its range of services including public relations, digital marketing, design and public affairs, integrated campaigns have also been delivered for long-standing clients including Aberdeen Science Centre, North Star, and Xodus.

Former journalist and experienced public relations professional Phil Allan, joins the Aberdeen energy team as Account Director with responsibility for leading on specialist energy sector emergency response, crisis communications and reputation management.

Senior account manager, Lyndsay Aitken, has joined the Aberdeen team which delivers strategic campaigns for corporate and consumer clients. Lyndsay has more than 15 years’ experience in public relations, working in various agency and in-house roles.

BIG has also committed to developing young talent via a successful internship process which has led to four full-time account executive roles within the Aberdeen office, which now has a headcount of 20.

Zoe Ogilvie, director at BIG, said: “Our expanded team in Aberdeen combines experienced PR professionals, marketing and digital experience with ambitious and talented young people who will help build on our long track-record of delivering outstanding results for clients.”

“The energy transition is gathering pace and, with decades of experience in oil and gas along with a growing track-record in renewables, we are well placed to advise new entrants to the market while continuing to support established energy firms. All of them expect results through targeted campaigns which are based on insight and knowledge about their market, their customers and their competitors – and that is exactly what we provide.”

With 100 staff across four UK offices, BIG has also seen exponential growth in its Manchester office, securing significant campaign work for big brand names including On The Beach, and Asda George.

With more than 300 clients across a wide-range of sectors, BIG most recently secured a four-year contract to provide critical communications support to Transport Scotland. Other wins include Strathclyde Passenger Transport, full-service law firm Thorntons, leading retail and leisure destination, Silverburn, charity ENABLE Scotland, property developer Platform.

Chief Executive Officer for BIG Partnership, Allan Barr, commented: “Part of our strength is that we work across a variety of sectors, from energy and renewables to professional services and consumer goods.

“In an economy that has not yet recovered back to pre-pandemic levels, clients are increasingly prioritising agencies who can demonstrate a strong return on investment from their marketing spend.”

The agency is now looking to expand further, building on a period of growth for its creative studio and marketing services, as well as its public affairs team. Rochelle Giblin was appointed as its first Head of Marketing Services at the end of last year and Paul Roberson was named as Head of Public Affairs late 2021. Both teams are actively recruiting on the back of a string of new client wins.

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AREG is the original energy transition organisation, working on behalf of members to empower the energy supply chain and champion its expertise. Please get in touch if you have any questions or would like to find out more about membership.

AREG has played an important role in the growth of Scotland’s renewable energy sector, engaging the supply chain and developing the European Offshore Wind Deployment Centre. However, we are only at the very beginning of the transition that AREG was established to both lead and support so there are still opportunities for companies to get into the constantly evolving renewables supply chain. We look forward to continuing our work together as renewables builds on its place as Scotland’s main source of power, and as we seek to deliver real change in the crucial areas of heat and transport.

Scottish Renewables

Aberdeen & Grampian Chamber of Commerce has worked closely with AREG since its formation. The recent progress in the developments of offshore wind projects by Equinor and Vattenfall are as a result of the work of the group over many years. The north-east is known as the oil and gas capital of Europe. At the Chamber, we believe the region must evolve its position to being recognised as the energy capital. Whilst hydrocarbons will continue to be essential in driving our economy for years to come, the generation of renewable resources will play an increasingly important role in providing cost-effective power, innovative development and economic growth.

Aberdeen & Grampian Chamber of Commerce

The enthusiasm and dedication of the early group that would become AREG was fundamental in us choosing to launch All-Energy in Aberdeen. The first tiny show was held in 2001, and AREG’s Chairman at the time, Jeremy Cresswell, played such an active role that I often describe him in terms such as All-Energy’s ‘midwife’. All-Energy is now the UK’s largest renewable and low carbon energy exhibition and conference in terms of number of attendees, space booked, and number of exhibiting companies. As AREG became firmly established, their presence and support for the event grew spectacularly over the years. We thank them most sincerely for their invaluable input.


Vattenfall has forged a strong working relationship with AREG through the development of the European Offshore Wind Deployment Centre. AREG has worked tirelessly on behalf of the North East and it can take enormous credit for the growth of sustainable energy in the region and the path it has cleared for the region to capture further investment.


Aberdeen City and Shire is emerging as a key location for renewables by successfully transferring its world-class oil and gas expertise into the sector and AREG has done much to advance this through a broad range of initiatives. It has acted as a catalyst in driving further investment in the local economy by engaging with companies, Government, public bodies and existing projects and we have been pleased to support their efforts. Scottish Enterprise will continue to engage with AREG as we increase Scotland’s use of renewable energy.

Scottish Enterprise